Silverfish Design

A proposal for the branding of an ongoing project of a housing complex aimed at the DINK (double-income-no-kids) community in Memphis. The housing complex was set in downtown Memphis, styled as renovated lofts and it’s selling points were technology, youth and freedom. Ar. Julie Bartholomew had proposed the architectural changes and the graphics were to sync in with the minimalist-Bauhaus couture of the lofts. Graphics were to be integrated into the spaces, collaterals and souvenirs.