Designing one’s own site is the biggest challenge a designer can face. I’ll elaborate more into the concept and evolution of the funny name and logo a little later, meanwhile, here’s the graphics for you to indulge in.

A website design project for Boomerang Limos – a limousine rental company based out of Union City, CA. The client wanted a quick turnaround with a few images of his fleet up on the website. A simple HTML website with a lightbox application that spawns out the slideshow feature under the ‘Limos’ section.
Click here to visit boomlimo.com.

A marketing campaign developed around a product designed by Julie Bartholomew, classmate at Mississippi State University. The Warp is a hair dryer stand designed to hold all the oddities of a lady’s early morning hair ordeals. I worked with Julie to work in line with her product concept. The project involved working with Microsoft Project to meet deadlines and Microsoft Groove to organize design reviews.

A proposal for the branding of an ongoing project of a housing complex aimed at the DINK (double-income-no-kids) community in Memphis. The housing complex was set in downtown Memphis, styled as renovated lofts and it’s selling points were technology, youth and freedom. Ar. Julie Bartholomew had proposed the architectural changes and the graphics were to sync in with the minimalist-Bauhaus couture of the lofts. Graphics were to be integrated into the spaces, collaterals and souvenirs.

An exercise in digital design, revolving around learning 3D software and achieving control over them to create organic shapes. To use the software as a tool to spawn one’s imagination without being limited by the knowledge of the software.
The task was to generate a form out of any particular word. I picked the word ‘Violet’. Not so much the colour violet, but everything that the word signifies. For the concept to be strong enough, I penned down a little poem-concept to shape my thoughts, literally.

Purple

The echo of a thousand whispers,
The smoke off a drop of tear…
In lighter hues of hers’,
In the sunsets that disappear.

Sublime synecdoche,
Evidence of authority…
Of robes, Of satin silky,
Of Cleopatra and of beauty!

A secret that fills eternities,
A style beyond oblivion…
As tender as orchids and pansies,
As brutal as betrayal!

Vibrance of the greenness,
Catalyst to innovation…
The essence of the amethyst,
The hue of imagination!

The model was generated in Rhinoceros 3D and rendered in 3D Studio Max. The form was then printed through a 3D printer at the Design Research and Informatics Laboratory at the CAAD, Mississippi State University. These images explain the journey of the design – the process beyond the poem. From the raw natural forms, to playing with clay models, to the 3D software interface to the final 3D print.